Everyone and everything is not perfect that includes the company you are in and also your customers. The products we sell or the services we sell might bring out about questions for the customers. Maybe you have given directions on how to use a product but your customer doesn’t understand the instructions. This is when customers try to contact the company for customer service. This is a very important aspect in a company. Here is why it is important.
Customer service is a big deal because sometime it is the only that a customer directly has communication with the company. The impression that the company give in this direct communication is a perception of the company first hand and not through someone else’s eyes. This means if the service was bad. It is bad. If it is good, it is good. This will even help change the perception of a customer if someone else said the company service is bad. Normally this communication happens through the phone so a company needs to have a hot line service. Hot line services have special numbers called premium numbers provider.
There are many packages where you can get a premium rate number here.There are some packages where customer isn’t charged for the calls to the hotline.
Differentiation for a company is important. Customer always needs to know why he should select this product from this company instead of a similar product from the other company. For the company to give an answer, the company must have something that differs from other companies. It is called a competitive advantage over the other company. Today, most companies seek this and customer service can be your competitive advantage.
Companies that offer great customer service tend to have more sales and profits. A company can gain more customers and also retain existing customers. Bad customer service will lead to a loss of customers which will have a bad influence on the company and its employees.
It is free marketing to the company if you look at it properly. If you give an extraordinary customer service, the customer will definitely tell a friend or two about it. It’s free advertising for both the company and the customer service. Moreover you are spreading a message of why customers should buy from your company.
Customer service important as you can monitor potential complains and make sure that when the next production or services are done that those complains are not repeated. It is best way to go. Don’t forget customer is king.